Business Etiquette: The Personal Brand Revolution
September 1, 2010 |15:58 | Business Etiquettes By : Team X
Business Etiquette: The Personal Brand Revolution: A study out of USLA proves that…85% of all decisions are made with our eyes. Whether you like it or not, the personal brand you project affects others decisions as to your intelligence, character and ability and determines whether or not they want to do business with you. The way you dress, act and eat has a remarkable impact on the people you meet professionally and socially. This greatly affects how others treat you.
Without a winning personal brand strategy, I’ve seen client deals fall through, appointments cancelled and sales stagnate. If your personal brand (image) is not professional and congruent, attractive and attracting or you lack good manners and don’t have the proper dining etiquette you will be passed over - guaranteed. Therefore, to be competitive, to have a greater influence on others, attract more business and be more successful it’s critical that you pay greater attention to personal branding.

In the recent film Up in the Air, George Clooney plays a human resources consultant who prides himself on his ability to humanely deliver the difficult news that an employee has been let go. He sees his job simply: do his very best to turn a negative situation into something, anything more positive.
International Etiquette provides awareness of customs observed by various cultures that can be the make-or-break of any business negotiation either at home or abroad.





